After the readings on color, and thinking about the applications of color, I started noticing trends in uses of color. I particularly began focusing on logos, something I very interested in.
One thing I started paying attention, especially driving around in Bloomington-Normal, is fast food restaurant logos. So many fast food restaurants, Taco Bell, Wendy’s, McDonald’s, Burger King, Subway, all have one thing in common; they use yellow in their logo. Now it has been said that yellow is a food that stimulates hunger, and yet the yellow is in each of those logos (taco bell excluded) use the color as a subtle accent.
It’s also interesting how every major sports league in the nation uses the colors of the United States flag to represent their league. The National Football League, National Hockey League, Major League Baseball, Major League Soccer, and the National Basketball Association are all based in the US, and yet still have teams located in Canada, and MLB and NHL especially are dominated by foreign talent.
