Font choice is clearly one of the most important aspects of successful design. As I learned from the two chapters in the reading this week, it can increase readability, functionality and set the mood in a document. This is rings even truer in a more artistic design forum. For example, if you were designing a poster for a country music band, it wouldn’t be likely that you would choose a digital font (DS- Digital), you would be more likely to choose something that replicates the theme (Edmunds).
Combing these to two ideas (readability and artistic design) is important to make truly effective designs. Something else I’ve found is very useful, not discussed in the text is usability testing. You may be in a situation where you pick out a font and a color, and then go to print in on a colored paper, or onto a t shirt can yield different results from you had hoped. Or in the case of a three dimensional sign, it can make letters look like one letter, yielding less than desirable results
What graphically compelling evidence that font matters! I’d love to know where you got this image so I can use this in future classes. Could you post the source, please?